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Industry Information: Case Studies

PPAI Publication - "Built For Life"

Promotional Products shared almost seven percent of the advertising market in the U.S. alone, at $21 billion; however, the medium is ranked highest by consumers across all generations as the most effective advertising vehicle. These findings also reinforced the results of previous consumer surveys by pointing out that promotional products innately possess the qualities consumers value and are built to succeed across the board in reach, recall, resonance and reaction performance metrics... Read more

PPAI Consumer Study - "Mapping Out the Modern Consumer"

PPAI launched a pioneering series of consumer studies as the industry’s first assessment of the role of promotional products within consumer lifestyle and behavior. While previous studies are commonly identified as airport intercepts, the 2016 Consumer Study is the first quantitative analysis of its kind. This new methodology expands upon previous findings and is designed to better measure the performance of promotional products among consumers to... Read more

PPW Case Study - "Influence of Promotional Products on Consumer Behavior"

Promotional Products are often present and used in consumers’ daily life. By providing useful promotional products (not only as references for contact information) that can be integrated in consumers’ life in an organic way, advertisers can increase their reach and potential for creating and maintaining brand awareness. Promotional products should be thought as... Read More